With 45.8% of all websites on the internet using WordPress, the platform has helped many businesses go online and had a huge impact on the web over the past 20 years.

W3Techs statistics indicate that 45.8% of all websites on the internet were running WordPress in 2023. Comparing this to 2022, the growth is 43.2%. This indicates that WordPress powers over two of every five websites.

Since 2011, the average annual growth in WordPress usage has been 12%. Moreover, of all websites that employ a content management system, 65.2% use WordPress


WordPress has long been recognized as one of the best eCommerce platforms available. Webmasters utilizing WooCommerce and other eCommerce catalog plugins can build enterprise-level storefronts with minimal expense.

While a custom design could cost thousands and still lack flexibility, WordPress themes offer a cost-effective and adaptable solution. This flexibility is why WordPress themes are an excellent alternative.

Developers go to great lengths to create themes tailored to specific goals or purposes. In this guide, we will focus on popular product catalog themes that help you build a website on WordPress.


These themes blend business and eCommerce elements seamlessly. For instance, a company with multiple products needs a way to categorize them on a single homepage. Learning from other eCommerce sites can offer valuable insights into creating an effective catalog.


Product catalog themes are also ideal for small business owners. An agency offering various services may not need a large eCommerce theme but can benefit from a well-designed business-style website. This roundup focuses on themes suitable for both small industrial stores and medium-sized brands, many of which can also be adapted into service catalogs.


Check below some of the most popular 15+ best product catalog WordPress themes that you can install on your website:

1. Manufacturer

Manufacturer is an industrial theme designed for flexibility. Based on Elementor custom content modules, this theme is fast and meets robust industry standards. Even beginners can create a professional site easily.

Our goal is to enable business owners to create successful eCommerce enterprises online. We offer three unique demos showcasing Manufacturer’s capabilities in industrial equipment, wholesale storefronts, and product manufacturing.

Each demo can be personalized with over 50 widgets, 40 templates, and 150 blocks from the Elementor dashboard. We also provide detailed documentation and video tutorials to ensure you get the most out of this theme.

Notable features:

  • Catalog-first design: Supports various product display designs.
  • Custom contact forms: Allow customers to send queries immediately.
  • Header and footer builders: Customize these sections as you like.

2. Colorway

Colorway from InkThemes offers both free and paid plans. This responsive theme can be customized to fit your brand, with options for logo, skin color, data analytics, and more, all managed through the Theme Options Panel.

One-click installation of dummy content makes it easy for beginners to understand the theme options. Suitable for commercial or personal websites, Colorway features gallery pages and full-width templates.

Notable features:

  • Lightweight, WooCommerce ready, and page builder compatible.
  • Fully mobile responsive and SEO optimized.
  • Translatable into any language using WPML, including RTL languages.

3. Astra

Astra is a powerful, flexible multipurpose theme designed with WooCommerce in mind. It allows you to start small and scale up as you grow, making it the only WordPress theme you need for your product catalog.

Astra comes with over 180 professionally designed templates you can use immediately. It is compatible with Gutenberg, Elementor, Beaver Builder, and Brizy, making page building easy.

Notable features:

  • Seamless integration with WooCommerce and leading plugins.
  • Over 180 starter templates.
  • Infinitely scalable for store growth.

4. Digital Products

Digital Products is a modern theme optimized for selling digital products. Supported by SiteOrigin for back-end customization, it can also convert into a membership platform with the WPDigiPro plugin.

This theme is suitable for product catalogs, with customizable pages and a homepage to outline business goals.

Notable features:

  • Professional typography: Use Google Fonts for individual elements.
  • 100% mobile responsive design.
  • Automated updates for the latest features.

5. Productly

Productly is a high-performance theme for small businesses combining products with a blogging strategy. It features landing page elements and blog posts, creating a unique catalog experience with numerous widget areas.

The header highlights your main products, with endless customization possibilities. The Customizer panel allows changes to colors, typography, and site logo.

Notable features:

  • SEO optimization for pages and posts.
  • Highly optimized codebase for fast loading.
  • Seamless mobile and desktop transition.

6. Digi Store

Digi Store is a pixel-perfect theme designed for eCommerce. Its visually exceptional features cater to both large and small stores. The free Lite version focuses more on product catalogs than the Pro version.

It includes features like a Hero introduction, box-based links, and customizable categories. The Customizer allows for numerous homepage configurations.

Notable features:

  • Dropdown and mega menus for content organization.
  • Free Currency Switcher plugin for multiple currencies.
  • Wishlist and product comparison features.

7. Jstore

Jstore is an elegant eCommerce theme with over seven pre-made designs. Built with Bootstrap and modern web design practices, it offers a seamless user experience.

It is highly customizable with SiteOrigin, allowing you to change rows, add objects, and more.

Notable features:

  • Infinite Scroll for automatic content loading.
  • Product recommendations based on visitor history.
  • AJAX filters and cart functionality for real-time updates.

8. Alger

Alger is a one-page design theme with demos for various purposes, including business, agency, eCommerce, and portfolios. Elementor allows for extensive customization without coding knowledge.

The ‘App’ demo is ideal for product catalogs, promoting individual products with the ability to add more using Elementor.

Notable features:

  • Compatible with WooCommerce and other major plugins.
  • Customizable headers and footers.
  • Professional typography.

9. Airi

Airi is a free WordPress theme for business sites, built with Elementor. It offers a high-octane customization experience, ideal for starting a new product catalog website.

The theme is compatible with WooCommerce, facilitating quick and hassle-free product sales.

Notable features:

  • Customizable typography and colors.
  • High-quality coding standards.
  • Original WooCommerce design.

10. Proland


Proland is a product landing page theme, perfect for launching a new product. It supports pre-launch pages and crowdfunding links, with Visual Composer for endless site customization.

Notable features:

  • Hundreds of free icons.
  • Included premium plugins: Visual Composer, Revolution Slider, and Metabox Show/Hide.
  • Pre-built designs for various purposes.

11. Daisy

Daisy is a theme for presenting products with wide content areas and vibrant colors. It includes a ‘Demo Import’ option for instant design replication and Visual Composer for customization.

The settings panel allows for tweaks like font styles and CSS colors.

Notable features:

  • Custom blog and shop page designs.
  • Modern tools like Bootstrap and Font Awesome.
  • Thorough documentation.

12. Mavika

Mavika is a minimalist WooCommerce theme for professional digital shops. It features a full-frame intro section for your main product, with widgets and content elements for product displays.

Notable features:

  • Shortcodes for recent and featured products.
  • Various shop page designs.
  • Social media integration.

13. ShopApp

ShopApp is a minimal theme for digital storefronts, focusing on image representations of products. It features full-width product pages with concise descriptions.

Notable features:

  • Precise design for customer trust and brand identity.
  • Native mobile-browsing experience.
  • 13 demos with over 100 customization possibilities.

14. RawOrganic

RawOrganic is a clean, modern theme for large or niche-specific stores. It includes seven pre-built homepage designs and Visual Composer for easy customization.

Notable features:

  • Free premium plugins: Essential Grid, Slider Revolution, and Visual Composer.
  • Sidebar modules for different parts of the site.
  • Recipes module for food-related products.

15. Essies

Essies is a colorful yet minimal theme with four demo styles. It targets fashion stores but can work for various products, featuring grid layouts, premium fonts, a Mega Menu, and an options dashboard.

Notable features:

  • Full eCommerce support.
  • Instagram integration.
  • Quick-view for products.

16. MBStore

MBStore is a comprehensive theme for displaying thousands of products. It features a robust drop-down navigation menu, flexible core, and a uniquely designed blog module.

Notable features:

  • Intricate design for product pages.
  • Sitewide SEO optimization.
  • Visual Composer included for customization.

Final Thoughts

Choosing the right theme for your WordPress product catalog can make a significant difference in how customers perceive and interact with your site. Whether you are running a small boutique or a large eCommerce store, these themes provide a solid foundation for showcasing your products effectively. From advanced customization options to built-in SEO and responsive design, you can find the perfect theme to meet your needs and help your business grow.

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